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Has the commercialisation of feminism hurt or helped the movement?

Has the Beyoncification of feminism really helped the movement — or did all this hype ultimately dilute the message? And what message is that, in 2016? When it’s become such a buzzword that Malcolm Turnbull can call himself a feminist while continuing to sanction violence against female refugees, does it actually mean anything, or is it being lazily used as a badge of honour?

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Features, I-D

remembering livejournal: a generation’s unlikely introduction to feminism

Feminism is no longer a dirty word for teenagers. From Beyoncé to Tavi Gevinson, young women have a wealth of fearless feminist celebrities to look up to. It’s cool to be a feminist. It wasn’t when I was growing up.

Attending a stuffy suburban private school in the early 2000s, I didn’t know a single feminist. I called girls sluts, and regularly made homophobic, racist and ableist jokes. No one pulled me up on it; and even if they did, I’d have probably ignored them. That all changed when I discovered LiveJournal.

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